Reem

Ever wondered what it’s like to juggle creativity, strategy, and technology all in one role? Meet the Marketing Assistant, Umnia, at Arana Security — a global provider of advanced biometric solutions, access control systems, and security technologies that help organisations protect people, assets, and data. From early-morning coffee rituals to collaborating with teams across sales, web, and development, each day is a balance of planning, designing, and problem-solving. Step inside a typical workday to see how ideas turn into impactful marketing that drives results.  About the Role What’s your job title, and what does your role involve at Arana Security?My job title is Marketing Assistant. I create and plan content for social media, including carousels, reels, video filming, and infographics. I also create content for new websites we launch, design brochures on Canva, and manage email marketing. Anything to do with getting our message out there in a clear, creative, and engaging way falls on my desk. How long have you been with the company, and what led you to this role?I’ve been with the company  for a whole year now.  I actually came across the opportunity at a time when I was actively looking to get into marketing, especially within the tech space. I had already been building experience in content creation and design, and this role felt like the perfect step into a fast-paced, growing industry. What attracted you to work in security tech marketing specifically?I was already interested in working or studying in the tech industry, so this has allowed me to work in the industry in a more creative way. Security tech, in particular, is such a rapidly evolving space; there’s always something new to learn, and being part of that innovation while also being creative is a great combination. Daily Routine & Workflow Can you walk us through a typical day in your role? When does your day usually start and end?My day usually starts at 7am, when I get ready and pack my breakfast and lunch. When I’m heading into the office, I’m usually out the door by 8am to get there for 9am. I finish at 4:30pm and get home around 5:30, if I’m lucky and there’s no traffic or delays.Throughout the day, I work through emails, join meetings when needed, create social media content based on the content plan, and schedule posts. Right now, we’re also working on a new website project, so I spend time writing content for web pages as well. How do you usually begin your workday? Are there any morning rituals or go-to tools you rely on?First, coffee, or not much will be done! I start my morning by going through my weekly to-do list, as well as the daily to-do I would’ve written at the end of the previous day. It helps me hit the ground running and gives me a clear picture of what to prioritise. What tasks take up most of your time during the day?Usually, anything that has to do with designing can be more time-consuming, and I’m a bit of a perfectionist. Everything has to be aligned, follow the right colour scheme, etc.For example, an animated infographic can take almost an entire day, from planning the layout and sourcing icons and elements to ensuring it moves smoothly between pages. How do you balance creative work (like content writing or design briefs) with more technical or strategic tasks (like analytics, reporting, or campaign planning)?It depends on the size of the task. If it’s a bigger piece of work, I’ll usually dedicate a few hours or the whole day to focus on that. For smaller tasks, I tend to start with the more technical or strategic items, then move on to the creative work. I find it easier to tap into my creative side once the more analytical stuff is out of the way. Campaigns, Tools & Collaboration What kind of marketing projects or campaigns are you currently working on?Right now, I’m working on content for a new website for our Middles-East branch. I’m also working closely with our web development team to design a site that speaks to our target audience in there.On top of that, I’m launching a monthly company newsletter to keep our clients, partners, and leads updated. And of course, I’m always working on new social media content as well as collaborating on marketing materials for events or client meetings. Which tools or platforms do you use most in your role (e.g., for scheduling, analytics, or design)?For design, I use Canva. For video editing, I use CapCut. To schedule Instagram and Facebook content, I use Meta Business Suite (Calendar), and I also rely on it for insights and analytics.For email campaigns, I use Zoho Campaigns. I use Lusha for lead generation and Zoho CRM to track and manage those leads. Do you collaborate often with other teams (e.g., sales, tech, product)? How does that process usually work?Yes, I collaborate closely with the sales team, often creating presentations for client meetings or events. After we exhibit or attend industry events, I work with them to follow up on leads via email and phone.I also work with the web development and marketing team (including the design team) for new web and design projects. It’s a collaborative process; we each bring something different to the table, and the back-and-forth helps shape better outcomes. Challenges & Highlights What part of your job do you find the most rewarding?When the email campaigns I’ve sent out lead to the sales team getting a lead or client. It’s rewarding to know something I worked on made a real business impact. What’s the biggest challenge you’ve faced in your role so far, and how did you overcome it?We exhibited at The Security Event at the NEC Birmingham in April this year, and it was a much bigger project than I expected.There was so much to prepare: I designed and created flyers for each BioWave solution (a total of 8), brochures for every industry we work in, and prepared