Ever wondered what it’s like to juggle creativity, strategy, and technology all in one role? Meet the Marketing Assistant, Umnia, at Arana Security — a global provider of advanced biometric solutions, access control systems, and security technologies that help organisations protect people, assets, and data. From early-morning coffee rituals to collaborating with teams across sales, web, and development, each day is a balance of planning, designing, and problem-solving. Step inside a typical workday to see how ideas turn into impactful marketing that drives results.
About the Role
- What’s your job title, and what does your role involve at Arana Security?
My job title is Marketing Assistant. I create and plan content for social media, including carousels, reels, video filming, and infographics. I also create content for new websites we launch, design brochures on Canva, and manage email marketing. Anything to do with getting our message out there in a clear, creative, and engaging way falls on my desk. - How long have you been with the company, and what led you to this role?
I’ve been with the company for a whole year now. I actually came across the opportunity at a time when I was actively looking to get into marketing, especially within the tech space. I had already been building experience in content creation and design, and this role felt like the perfect step into a fast-paced, growing industry. - What attracted you to work in security tech marketing specifically?
I was already interested in working or studying in the tech industry, so this has allowed me to work in the industry in a more creative way. Security tech, in particular, is such a rapidly evolving space; there’s always something new to learn, and being part of that innovation while also being creative is a great combination.
Daily Routine & Workflow
- Can you walk us through a typical day in your role? When does your day usually start and end?
My day usually starts at 7am, when I get ready and pack my breakfast and lunch. When I’m heading into the office, I’m usually out the door by 8am to get there for 9am. I finish at 4:30pm and get home around 5:30, if I’m lucky and there’s no traffic or delays.
Throughout the day, I work through emails, join meetings when needed, create social media content based on the content plan, and schedule posts. Right now, we’re also working on a new website project, so I spend time writing content for web pages as well. - How do you usually begin your workday? Are there any morning rituals or go-to tools you rely on?
First, coffee, or not much will be done! I start my morning by going through my weekly to-do list, as well as the daily to-do I would’ve written at the end of the previous day. It helps me hit the ground running and gives me a clear picture of what to prioritise. - What tasks take up most of your time during the day?
Usually, anything that has to do with designing can be more time-consuming, and I’m a bit of a perfectionist. Everything has to be aligned, follow the right colour scheme, etc.
For example, an animated infographic can take almost an entire day, from planning the layout and sourcing icons and elements to ensuring it moves smoothly between pages. - How do you balance creative work (like content writing or design briefs) with more technical or strategic tasks (like analytics, reporting, or campaign planning)?
It depends on the size of the task. If it’s a bigger piece of work, I’ll usually dedicate a few hours or the whole day to focus on that. For smaller tasks, I tend to start with the more technical or strategic items, then move on to the creative work. I find it easier to tap into my creative side once the more analytical stuff is out of the way.
Campaigns, Tools & Collaboration
- What kind of marketing projects or campaigns are you currently working on?
Right now, I’m working on content for a new website for our Middles-East branch. I’m also working closely with our web development team to design a site that speaks to our target audience in there.
On top of that, I’m launching a monthly company newsletter to keep our clients, partners, and leads updated. And of course, I’m always working on new social media content as well as collaborating on marketing materials for events or client meetings. - Which tools or platforms do you use most in your role (e.g., for scheduling, analytics, or design)?
For design, I use Canva. For video editing, I use CapCut. To schedule Instagram and Facebook content, I use Meta Business Suite (Calendar), and I also rely on it for insights and analytics.
For email campaigns, I use Zoho Campaigns. I use Lusha for lead generation and Zoho CRM to track and manage those leads. - Do you collaborate often with other teams (e.g., sales, tech, product)? How does that process usually work?
Yes, I collaborate closely with the sales team, often creating presentations for client meetings or events. After we exhibit or attend industry events, I work with them to follow up on leads via email and phone.
I also work with the web development and marketing team (including the design team) for new web and design projects. It’s a collaborative process; we each bring something different to the table, and the back-and-forth helps shape better outcomes.
Challenges & Highlights
- What part of your job do you find the most rewarding?
When the email campaigns I’ve sent out lead to the sales team getting a lead or client. It’s rewarding to know something I worked on made a real business impact. - What’s the biggest challenge you’ve faced in your role so far, and how did you overcome it?
We exhibited at The Security Event at the NEC Birmingham in April this year, and it was a much bigger project than I expected.
There was so much to prepare: I designed and created flyers for each BioWave solution (a total of 8), brochures for every industry we work in, and prepared email campaigns (pre- and post-event), as well as social media campaigns. I also helped with the stand design, and we were finalising the Arana website at the same time.
To overcome it, I had to prioritise smartly; flyers and brochures came first to allow for printing time. I batch-created and scheduled emails in advance, prepped Instagram templates, hashtags, and captions beforehand. It was a hectic period, but the event was a success, and I learned a lot about project planning and juggling multiple deadlines. - Is there a particular campaign or piece of work you’re especially proud of? Why?
I’m especially proud of the flyers and brochures I created. I managed to turn them around quickly, and they’ve proven useful beyond just The Security Event; the sales team still use them for client meetings and proposals. They’ve become an efficient tool for the business.
Growth & Learning
- What have you learned since joining Arana Security, either professionally or personally?
Since joining Arana, I’ve learned so much about biometrics and how impactful this tech can be across industries. I’ve also learned what really goes into preparing and following up after a significant event, from logistics and design to lead nurturing.
On a personal level, I’ve learned how essential it is to communicate across teams, especially with sales, web, and development, and how marketing touches almost every part of the business. - How do you stay updated with marketing trends or developments in the security industry?
Mostly through LinkedIn, where I follow key players in the industry. I also follow sites like Biometric Update. They give a good mix of market trends, product launches, and tech developments. - Are there any marketing or tech skills you’re currently working on improving?
I’m working on strengthening my understanding of SEO, how it works and how to apply it to the content I create. I’m also getting more comfortable using WordPress and learning how its tools can support content and SEO strategies.
Personal Touch
- What’s your favourite part of the day, and why?
Probably mid-morning, once I’ve cleared some admin and can get into the creative tasks like designing or writing. That’s when I feel most in flow. - How do you unwind or disconnect after work? Any hobbies or routines you enjoy?
I like to cook myself a nice meal for dinner, and I’ll always treat myself to a dessert after! Then I’ll usually watch a series I’m into, either on Netflix or Prime. It’s my way of switching off and giving my brain a break from screen-heavy tasks. - What’s one thing people might be surprised to learn about your job?
That even B2B companies, especially in tech and security, need marketing and strong branding. People often assume it’s just a sales game, but marketing plays a huge role in building awareness and trust.
Closing Questions
- What advice would you give to someone interested in becoming a marketing assistant in the tech/security space?
Having a genuine interest or some background knowledge in technology really helps. Be open to learning, stay curious, and make sure you’re comfortable adapting to different types of content and tasks, because no two days are the same! - Describe your role in one sentence.
A dynamic mix of creativity, communication, and strategy, with a bit of everything thrown in.
Being a Marketing Assistant in the security tech industry is more than just creating content, it’s about telling the right story to the right audience, while keeping up with a fast-moving, ever-evolving industry. It’s a role that demands creativity, adaptability, and collaboration, but also rewards you with the satisfaction of seeing your work make a tangible impact. Whether it’s launching a new website, preparing for a major event, or simply crafting the perfect Instagram reel, no two days are ever the same, and that’s exactly what makes it so exciting.